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March 25, 2015

The eSoccer Mom Market

I was interested to see this ad on the opening spread of this month’s Nick Jr. magazine. (The magazine’s audience is primarily women with small children.) Note the description at the bottom of the page, and the tag line on the left side. It appears that the little ones want more in the back seat than sponge bob. Little Amber wants to IM with her friends in their respective back seats. Mobile WiFi, GPRS/GSM will allow vehicles to have broadband just like our home computers. Is that even more access, more information overload, more stimulation? Yes, isn't it great? What it tells me is that the major automakers in their own way are seeing the possibilities of adding more complex systems to their cars, systems that may not be closed. There is no denying that computers in some shape or form will occupy the vehicle and provide some set of services. Lets all make sure its not narrowcasted ad-driven crap served up by telcos and cablecos. Its about freedom man! Er, woman!

Posted by Lionel Felix at March 25, 2015 11:57 AM

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