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November 30, 2015

Wireless Telcos Have Opportunity While Onstar Snoozes


British Telecom AKA BT is launching a service that takes the LoJack concept, smacks the 80's LoTech out of it and shoots it into space. Track your stolen car by satellite.

Satellites are up, GPS antennas are cheap, wireless communication is ubiquitous and technology is ready. OnStar can do the same thing but their pricing scheme keeps a lot of people from signing up. OnStar also doesn't market the theft recovery part of their service. They want to be a concierge. That's nice for them, wanting to be all high-brow and junk. If they were smart, they would sell a stripped down version of OnStar that just allowed sat tracking and sent an alert to the Mother-ship when it senses a crash. But no, they want to tell you where the Opera is... Whatever.

BT on the other hand is far more pragmatic. They assume you already know Opera is elitist and quite boring so you'd not need them to tell you where it is. They know that you're most likely to need their service when you're trying to find your car in car park after the Man United game and it's gone.

What's to stop T-Mobile, CIngular, Sprint and Verizon from doing the same thing. They have the technology and would only need a manufacturer in Korea to come up with a transceiver that can be installed in your car.

Posted by Lionel Felix at November 30, 2015 12:33 PM

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