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Audi AG, more commonly known as Audi, is a German automobile manufacturer and one of the world’s leading performance-luxury marque, with headquarters in Ingolstadt, Bavaria, and has been an almost wholly-owned (99.7%) subsidiary of the Volkswagen Group since 1964. The company evolved from VW’s takeover of both Auto Union, and NSU, the former having incorporated the historic Audi company which was founded in 1910.

Audi’s corporate tagline is Vorsprung durch Technik, meaning “Advancement through Technology” or “Head Start through Technology”. This German-language tagline is also used in other European countries, including the UK, and in other markets, such as Latin America, Oceania and parts of Asia including Japan. The American and Canadian tagline is “Truth in Engineering”.
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