Volkswagen About
Like its competitors, the Mini, the Citroën 2CV and the Fiat 500, the original-shape Beetle long outlasted predictions of its lifespan. It maintains a very strong following worldwide, being regarded as something of a “cult” car owing to its 1960s association with the hippie movement. Currently, there is a wide array of clubs that are concerned with the Beetle. The fans are quite diverse. Looks include the resto-look, Cal Look, German-look, resto-Cal Look, buggies, Baja bugs, old school, Disney’s Herbie the Love Bug replicas, ratlook, etc. Part of their cult status is attributed to being one of a few cars with an air-cooled, horizontally-opposed engine design and the consequent ease of repair and modification as opposed to the more conventional and technically complex watercooled engine design. The original flat-four boxer design had less than 200 moving parts.
In the late 1990s, a group of Volkswagen enthusiasts formed Volkswagenism, a satirical religion based off of owners devoted loyalty to the Beetle, and the company. Under the leadership of founder Jason Gaudet, this “religion” has gained notoriety through radio, television and print coverage from around the world…turning ordinary fans of the car into Volkswagenists.
By 2002, over 21 million Type 1s had been produced.
On July 30, 2003, the last Type 1 rolled off the production line in Puebla, Puebla, Mexico. It was car number 21,529,464, and was immediately shipped off to the company’s museum in Wolfsburg, Germany. In true Mexican fashion, a mariachi band serenaded the last car in the 68-year-old history. The last car was nicknamed El Rey, which is Spanish for “The King”. The last 3000 type 1s were called the “Última Edición” or the last edition.
In the United States, Volkswagen enthusiasts frequent large Volkswagen-themed car shows, especially in the summer months. Many of these shows feature camping, a car show called a “show ‘n’ shine”, drag racing, parts swap meet, raffles, burnout contests, and other events. Die-hard and loyal “VW-heads” attend these shows regularly, often traveling 500 miles (800 km) or more (even abroad) to attend their favorite event.
In the winter, a group of drivers of the “split window” bus model (1951-1967 Microbuses, trucks, campers, and panel vans) drive from Willits, CA, to Mt. Shasta CA, largely on unpaved back roads. This event is called the “Mt. Shasta Snow Trip Challenge” and is a good example of VW enthusiasts’ trust in the durability of their 40-plus-year-old cars.
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